Senior Art Director
BA(Hons) Design Communication, Class of 2012
Graduating from LASALLE College of the Arts with Crowbar’s Best of Show trophy by solving young Singaporean’s unpunctuality with DHL, Uni spent the next 6 years fine tuning his craft at BBH and now TBWA. These years have seen him create campaigns for global brands including AXE, Airbnb, Singapore Airlines, British Airways, Standard Chartered Bank and Singapore Tourism Board.
He has also worked with multiple regional clients like Nike Football, Haagen-Dazs, British Airways, Chupa Chups, Axe (Unilever), Dulux, and on Mentos’ National Night campaign that received 350,000 hits on YouTube.
His past awards include a Gold in Effies Singapore, Silver in Asian Marketing Effectiveness Awards and Bronze in the Cannes Lions. He also clinched Campaign of the Year and Digital Campaign of the Year in Advertising Hall of Fame as well as the Top 5 Campaigns of the Year award in 2012 Campaign Asia.
